SmartGames IQ Deluxe Editions

With the IQ Deluxe Editions, SmartGames aims to boost mental capacity in an entertaining manner. The collection consists of four logical brainteasing puzzles that can be played individually. Their well-thought-out design means the games are also accessible to elderly people, a target group that has often forgotten how to play, rekindling their motivation to train their cognitive skills at their own pace and level.

Four games were developed, each with 120 tasks, designed to encourage tactile play and make gaming fun and accessible to all. Like all SmartGames, the level of difficulty increases so that players gradually develop their skills.

The jury on Open SmartGames IQ Deluxe Editions:

Smart Games has been enhancing the lives of children and young people with beautifully designed brainteasing games. This IQ Collection focuses, through the design and use of materials, on a target group very new to them, elderly people, so that they too can continue to exercise their brain. These inclusive games are a fun addition to the living room so that each generation can continue to practise their analogue skills.

What does this award mean to you?

Our company has been focused on our mission to bring quality and educational games to market for more than 25 years. For this series of games, we deliberately took a different path towards an adult audience, but the DNA of SmartGames is still very tangible. Therefore, it’s great to receive recognition that we are still able to provide consumers with a relevant, unique and good design.

How did the idea for this project come about?

Consumers usually come into contact with our SmartGames products in family settings, where games are often played in the presence of a parent, grandparent or other family member. Our market research revealed that parents also like to continue puzzling on their own afterwards, so we decided to create a collection specifically aimed at adults. It also needed to be a range that is inviting in terms of design so it looks appealing on the coffee table.

What makes your project so special?

In these IQ Deluxe Editions, the specific geometric shape of the game boards is very important, as they define the common theme, enhance the series and provide clarity. Circle, Square, Pentagon and Hexagon: each game has its own identity and development, providing the series with variety. We stuck to our values, and managed to effectively translate them into an appealing product for a new and older target audience.