Expo met een korrel zout

Expo met een korrel zout (‘Exhibition with a pinch of salt’) takes the sea as its universal point of reference. Language, typography, graphics and objects play with familiar images and meanings as humour, surrealism and a touch of Belgian wit offer an unexpected perspective on the sea.

The jury on Expo met een korrel zout:

The concept is presented in a fresh and creative way, with a great sense of humour. A simple theme is explored in a remarkably diverse way, using a wide range of materials and formats. Graphic design skills, such as typography, are applied to unexpected materials. While we often see books or visual identities, here even tableware becomes part of the design. The designer’s graphic expertise shines through in many different ways. The variety of objects gives the work its strength, without ever becoming overly illustrative.

How did the idea for this project come about?

Het Objectief in Ghent invited me to take part in its monthly Artist Pop-Up. In March 2026, I was given the freedom to interpret that open invitation through my own visual language and interests. The sea, which runs like a blue thread through my life, became the starting point for an exhibition exploring language, typography, imagery and objects.

What makes your project so special?

I normally work on commissions, taking the client’s story as my starting point. Here, I was both the client and the designer, and had to set everything in motion myself: from the initial idea and design to finding the right partners, materials and techniques. It was precisely these collaborations that took the project further than I could have achieved alone. The opportunity to present my work to the public also made this exhibition particularly special.

How does it contribute to a better world?

For me, the sea symbolises life through the cyclical movement of the tides. It is always the same, yet constantly changing. It forces us to slow down and put things into perspective. The sea is a constant in my life. It is universal and belongs to us all; everyone recognises something of themselves in it. With this exhibition, I also want to show just how essential the sea is – not just as a landscape or a source of inspiration, but as a lifeline.